Content marketing is the use of content to help meet a marketing goal for your organisation. Whether your goal is to get new potential customers, keep current ones or increase your brand/product awareness. Other areas of marketing like social media or SEO are only around because of content. Every way you communicate with your customers- emails, tweets, phone calls, landing pages etc – all contribute to your content!
Content marketing brings many benefits. Although they’re not always tangible, the results are still there. Many companies are hesitant to allocate resources to content marketing, as it can be difficult to understand the positive effect. But it can bring about many benefits, such as:
But these benefits will not always show up instantly. Content marketing is a great example of what is referred to in the industry as ‘flywheel marketing’. At first, it takes quite a bit of effort to get the wheel turning. But over time the wheel’s own momentum lessens the effort required of you to see the same results. Don’t expect results tomorrow, but don’t be fooled into thinking it isn’t working.
A good way to think about content traffic is as it is filtered through a kind of ‘funnel’. The idea of the funnel is that your potential pool of customers decreases as they move towards their first transaction with your business. A good content marketing strategy is crucial to making sure that funnel is as solid and cylindrical as possible, guiding customers to eventual conversion.
Undoubtedly, yes. Every business has some form of content, so surely it makes sense to make sure it is working to the best of its ability. Here at www.rogercrane.com, we are equipped with the expertise to help you execute your content strategy. Our expertly skilled SEO copywriting team will produce well-written content specifically for user-focused purposes. We want to help make sure your content is at its highest quality to help your business achieve its goals.
For more information on our marketing services, please feel free to get in touch. Contact us using the quick call back form, by sending an email to [email protected] or call for a chat on 01524 566 736.